Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers. While the business person or the content owner does not want to be hassled with the intricacies of knowing the science of meta-tags and the weight of keywords (essentials in an SEO initiative) – the Webmaster on the other hand, does not want his role to be confined to just modify...
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