Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths and my experience at ad:tech New York would support its argument. Garish memories of catchy doo-dads and occasional run-ins with kooky characters once again defined the event as I experienced it while blotting out the greater reality of the event. I’m not saying I spent two full days in a surreal funhouse, but for the rest of the week I was calculating the shame/profit ratio that would ensue if I were to start wearing bright suits festooned with p...
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