On the assumption Porter recommends to use one of three strategies in order to strengthen positions: 1. Leadership at the expense of economy on costs. Companies which have decided to use this strategy direct all their actions towards costs reduction. This may lead to greater market share, availability of competitive advantages (access to cheap raw materials, low costs of product delivery and selling), well-defined expenses control, possibility to economy on research, advertisement, and service. Advantages of this strategy are: companies stay profitable even in conditions of high level of comp...

Although Porter’s five forces theory is a very effective and well-defined theory, it has its weak points. Porter’s theory is a one-sided one based on the events which took place in 1980s. It is necessary to point out that Porter’s theory does not include such important parts of market competition as innovation, benchmarking, brand popularity, innovation circle and development of technology. Brand popularity and strategic planning are the core components of a successful business along with the innovation strategies. Let us analyze the importance of innovation, brand popularity and strategic pla...

The word “art” unites a lot of different definitions and branches. We usually associate arts with something of extreme beauty that brings pleasure. Arts help us solve one of the philosophical questions “What is beautiful?” With the help of arts we can see the beauty that was not yet shown to us. Arts started developing from the simple sketches made on the stone by our predators. Now we can see how many branches arts have. We distinguish verbal arts, such as poetry, prose, theatre, movie production though it can also be put to the category of drawn arts or pictures, another branch is sculpture ...

Subjective notion of happiness has been studied in many disciplines over centuries. People spend all the life searching for happiness and peace. They try to reach frivolous dreams in a hope to find happiness. The thing is that people need to look inside themselves and to find balance and harmony to become happy. Happiness is not a mere dream a person has to reach and become happy. It is the state of mind a person creates right now. Happiness is a reaction to actions that happen to a person. Consequently, happiness is a person’s positive attitude to the life in general and to some certain ...

Creativity is a process about which we have discussed in the previous section. Now the question is that a creative person often meets uncertainly with novel ideas and this uncertainty creates lots of opportunities for entreprenerers to enhance their capacity. In this global era where things and theories change swiftly, the young generation of Asia is well equipped to compete with this globalization. They are well informed, computer literate and able to create new opportunities for them. Scientific knowledge is, no doubt, one source of change, has been rapidly advancing, and the combination of ...

King of Queens is the easiest to define as the post-feminist sitcom. King of Queens’s plot is about two divorced mothers, who were friends since childhood, and who now live together in the apartment in New York, bringing up their three children together. It is like the domestic comedy with a slight twist that was no seldom on television in 1990s. So, in such case both parents are female. But in social dimension, in this family there are the roles of both father and mother in the parents (Cancian & Ross, 2001). Still Standing was defined to be the most feminist program among all the prime-...

Essay writing is one of the most important writing skills. It not only tests the ability of a writer to understand the implication and scope of the subject but also his capacity to organize his thinking about the topic and to communicate himself in clear style. In university or college context, it gives an opportunity to students to explore and clarify their thoughts about the topic or subject. The following guidelines will help you through the essay writing process for an effective essay. Choose the topic carefully: Careful selection of the topic is the first step towards success in wr...

Some private schools do have the uniform dress code for its pupils but students all over the world do not welcome the idea of uniforms. They think that wearing uniform means restricting a personal expression. However, the researchers point out that uniforms are more child-friendly and assist the healthy development of self-esteem and talents. Schools uniform creates uniformity and that is the very purpose of their inclusion. Opponents of school uniform policy feel that school uniforms force large-sized children to wear clothes that are unflattering, difficult to obtain, and harmful to their se...

The ability to communicate clearly in writing is one of the most important skills one will have to master. When it comes to expressing views to people, essay writing is the best option. It helps, one to get his/ her views across effectively with better clarity and get the results that is required in both business and personal life. Writing an essay is a challenging task. With wonderful English vocabulary and essay writing skill one will be able to produce ideas accurately. Custom essay not only helps to express ideas clearly and logically but also provides the opportunity to make your position...

Essay writing is a commonly used tool that checks your creative skills. Whether it is a five-paragraph text for your high school essay writing or a story about yourself for college essays, you need one thing that keeps everything together – a thesis. Thesis writing can turn into a real problem. Students often start wandering around the topic while writing an essay. A thesis has to be focused and specific enough to be "proven" within the boundaries of your essay paper. In order to fulfill successful thesis writing, focus on your topic. Do some researches on it and ask yourself whether your the...