Work at Home Dads – With Multiple Incomes Hardware Store Mentality Men love hardware stores and work at home dads get that. When we take on a project we generally know whether we’ve got the tools necessary to do the job. If we don’t have them we ask a neighbor, if they don’t have what we need we’re off to the hardware store. Somewhere between our home and the store the mental shift between what we need and what we want kicks in. Going to the hardware store can be an educational experience for marketing professionals. We know they’ve got what we need there, but they also hav...
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